Proven. Repeatable. Sales Training.

Master the craft of selling with personal coaching from world-class instructor Wayne Dehn. Improve your close rate through ethical, repeatable strategies.

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Led by award-winning Sales Coach, Wayne Dehn, we are dedicated to providing affordable sales coaching to individual sales professionals and business owners. Our aim is to help you achieve your business goals through improved prospecting, presenting, and closing techniques, hence the name 3D Training.

Individuals can participate in our weekly sales training sessions, held every Wednesday at 11 am MST, either in person or online, hosted by Wayne.

Each week, we cover a relevant sales topic and offer practical tips and techniques to enhance your selling skills. The program is designed in a Ferris wheel format, meaning that no matter when you join, you’ll enjoy the full experience. You will gain access to over 48 training modules. If you miss a sales session, you can catch up by viewing it in our virtual library. Plus, you will receive individual sales coaching with Wayne.

I help clients that know they would benefit from learning a sales system but can’t afford the high cost of traditional programs. The 3D Sales Training weekly “sales club” program offers the best online sales training for self-employed or small businesses at an affordable price! It’s a must for anyone aiming to become a top-tier salesperson or business owner. Not only will I teach you how to effectively work with people but also help you get out of your own way. My commitment to my clients’ growth is evident in my teaching style, encouraging trainees to embrace my systematic selling system through weekly sales training reviews, ensuring that these skills become second nature.

Each Wednesday I host an online one-hour class on specific sales topics. Additional one-on-one training is part of the program. All sessions are recorded and available to clients in our virtual library, so you won’t miss a session. Call me to arrange a free “crash a class” of a “Sales Club” session.

Prospecting & Lead Generation through Affordable Sales Coaching, Cold Calling techniques, and effective Negotiation & Closing strategies are essential components of any successful sales process. Our Sales Coaching includes Sales Pitch Development and Consultative Selling methods, which are enhanced by our Online Sales Training programs. Furthermore, we emphasize the importance of Account Management and Customer Retention in our Weekly Sales Training sessions.

Messages from Childhood That Hold Us Back is a short, insightful book that helps sales professionals and business owners uncover the hidden childhood beliefs that may still be limiting their confidence, communication, and success. Through relatable stories, practical lessons, and a refreshing focus on selling with honesty and integrity, Wayne Dehn shows readers how to overcome common mental roadblocks around money, rejection, questions, and self-doubt. This quick read offers a powerful new perspective on sales—not as manipulation, but as a noble profession centered on helping people solve real problems.